Newborn Care Specialist Training

Join ambitious baby care professionals inside:

The on-demand certification program + community for anyone who wants to become a newborn care specialist and build a successful business!

Even if you have ZERO background in baby care!

Get certified as a newborn care specialist + build your business in just 3 weeks

(without any previous training or experience!)

GET INSTANT ACCESS TO NEWBORN SPECIALIST TRAINING

So, you want to turn your knack for baby care into a lucrative career…

That 9-5 cubicle life? Not so much your thing anymore. Your vision isn’t to grind every day so someone else can get rich off your struggles. Not even close.

You’ve got a hunger for freedom. A life where you choose your own schedule. One where you can earn from anywhere in the world -- while getting to hang out with babies all day and support new parents!

What’s not to love?!

But it’s more than that. Caring for newborns is wonderful. But the feeling you get when an overwhelmed parent swaddles their baby correctly for the first time because YOU showed them how?

Nothing beats that.

The pull of a meaningful, diverse career lights your fire. But what you really want to know is this:

Can I really earn a steady salary in a flexible role?

The short answer is... YES!

You absolutely CAN turn your baby instinct into an abundant source of income. A career that fills you with joy and allows you to be your own boss.

But let’s get one thing straight first:

To step into your role as an in-demand baby care specialist, you’re gonna need to let go of what you *think* you know about the baby care industry.

Starting with one of the biggest fibs out there...

MYTH #1: "The market is too saturated."

(Ha. If only they knew...)

Many people STILL believe that you have to go to big cities like New York and LA to find high-paying baby care roles. (Uhmm... not anymore!)

Today, more parents are in search of doulas than ever before. Savvier parents are hunting for specialists to support them through their journey. Not to mention the fact that we are entering a baby boom.

No matter if you want to work with high-profile clients in the city or are looking for something more local -- there are clients out there that NEED your support.

In reality, you shouldn’t be worrying about whether there are clients for you to work with (‘cause more than enough to go round!)

You should be focusing on HOW you’ll stand out from the crowd so you can get the first pick of the clients you want to work with most.

Starting with busting myth number two...

MYTH #2: Baby care is "just babysitting"

(It's *SO* much more!)

No matter if you’re a doula, baby nurse, or a night nanny -- your life will change the day you realize that baby care is so much more than “just babysitting”.

Until now, you’ve made the mistake of underestimating how much babies and parents depend on baby care specialists for support. Parents trust us to look after the health and wellbeing of their children -- a responsibility that’s not to be taken lightly.

If you want to play in the big leagues, you have to start thinking of yourself as a professional. You need to equip yourself with the newborn knowledge that positions you as the specialist that parents can count on.

When you do this, you’ll realize it’s not your job to watch over other people’s children. Or “keep an eye” on your client’s three-year-old.

Your role is to empower parents to step into their new role with confidence. To take away the stress so they can find joy in one of the most daunting (yet wonderful!) times of their life.

When you start viewing yourself as a care specialist rather than a “babysitter”, you’ll open yourself up to all kinds of opportunities -- including rates of $50+/hr.

This brings us to the most ludicrous myth of all...

Many people STILL believe that you have to go to big cities like New York and LA to find high-paying baby care roles. (Uhmm... not anymore!)

Today, more parents are in search of doulas than ever before. Savvier parents are hunting for specialists to support them through their journey. Not to mention the fact that we are entering a baby boom.

No matter if you want to work with high-profile clients in the city or are looking for something more local -- there are clients out there that NEED your support.

In reality, you shouldn’t be worrying about whether there are clients for you to work with (‘cause more than enough to go round!)

You should be focusing on HOW you’ll stand out from the crowd so you can get the first pick of the clients you want to work with most.

Starting with busting myth number two...

MYTH #3: There's no money in infant care

(Tell that to my multi-six-figure business!)

If there was no money in infant care, I couldn’t have built the baby care empire I own today.

My clients wouldn’t be out there generating multi-six figures from their baby care business. And I wouldn’t be here today showing you that you can build a lucrative hustle in baby care too.

You see, with the right training under your belt…

You CAN make upward of $50/hr as a baby care professional.

You CAN work with any client, be it a non-profit agency or high-profile family.

You CAN attract clients on-demand.

You CAN confidently position yourself as a specialist (so long imposter syndrome!)

You CAN have a flexible career that allows you to work from anywhere in the world.

You just need someone who’s been there and done that to give you the specialist knowledge and business know-how you need so you can achieve ALL this. And more!

Hey, I'm Brandi, founder of The Cradle Company

And I’m going to show you how you can turn your baby instincts and thirst for freedom into a 6-figure + career!

I’ve been working with babies for more than two decades. I worked as a nanny in college. And I witnessed my first birth when I was just nineteen years old.

I knew that this is what I was called to do.

In 2009, I founded The Cradle Company. At last, I was able to bring to life my vision for a center built on love, kindness, and joy for the "whole" family.

But when I first started, I made a whole lotta mistakes:

✅ I undercharged

✅ I overworked

✅ I didn’t understand marketing

✅ I didn’t know what my work was worth

✅ I spent thousands on courses I didn’t really need.

And at the time, working as a doula or Newborn specialist was such a ‘thing’ -- everyone told me there was NO WAY I could make money doing what I loved.

Well, I proved them wrong.

After a few years of struggle, my passion for baby care blossomed into a thriving six-figure business...

And then, into a high six-figure agency...

And now, I’m helping OTHER aspiring newborn care specialists get not only the skills they need to be the best-of-the-best but the business savvy to attract amazing clients and MAKE MONEY.

Because here’s the thing...

I’m no special snowflake. I just stuck to my dream and MADE it happen.

But I don’t want the same struggles for you, and I definitely don’t want you to go it alone.

That’s why I created this course + community!

So you could get the support you need (all in one place) that I WISH had existed when I first started.

My students have used my roadmap to build multiple six-figure businesses, work with high-profile clients (without living in big cities), and travel the world!

And the best part? That life is available for you too!

And at the time, working as a doula or Newborn specialist was such a ‘thing’ -- everyone told me there was NO WAY I could make money doing what I loved.

Well, I proved them wrong.

After a few years of struggle, my passion for baby care blossomed into a thriving six-figure business...

And then, into a high six-figure agency...

And now, I’m helping OTHER aspiring newborn care specialists get not only the skills they need to be the best-of-the-best but the business savvy to attract amazing clients and MAKE MONEY.

Because here’s the thing...

I’m no special snowflake. I just stuck to my dream and MADE it happen.

But I don’t want the same struggles for you, and I definitely don’t want you to go it alone.

That’s why I created this course + community!

So you could get the support you need (all in one place) that I WISH had existed when I first started.

My students have used my roadmap to build multiple six-figure businesses, work with high-profile clients (without living in big cities), and travel the world!

And the best part? That life is available for you too!

Introducing

The on-demand certification program + community for anyone who wants to become a newborn care specialist and build a successful business! Even if you have ZERO background in baby care!

I WANT THE TRAINING!

The Newborn Care Specialist Training is a three-week program that shows you how you can turn your love of baby care into a highly profitable career through specialist training, business basics and a thriving community. It contains THREE value-packed modules to equip you with the newborn care skills you need to work with ANY client from any background.

Plus, unlike other baby care programs, you’ll discover HOW to land clients so you can turn your new skills into a booming baby business.

Upon completion of the program, you will receive an official certification in recognition of the skills you’ve gained. So you can start working with ideal clients and premium agencies from day one.

WORK WITH ANY CLIENT

Cultural awareness is one of the core pillars of the program. You will gain a diverse skill set so you are equipped to work with all kinds of clients. Even if they require special support.

BE YOUR OWN BOSS

Feel like taking the summer months off for an extended vacation? No problem. As your own boss, you get to choose when you work. Meaning you can say buh-bye to rigid rotas, zero-hour contracts, and that 9-5 cube life.

START MAKING MONEY RIGHT AWAY

Agencies are looking for doulas with certifications. Upon successful completion of this program, you’ll have the foundational skillset you need to start working with clients. So you can start earning right away.

WORK FROM ANYWHERE IN THE WORLD

As a newborn care specialist, you don’t have to work in one place. You get to choose which families you work with. They could live in a beach house in Hawaii. Or they could be nomads traveling the world.

SOUNDS DREAMY. SIGN ME UP!

Take a look inside Newborn Care Specialist Training...

MODULE ONE

First things first: What type of newborn care specialist do you want to be?

In module one, we’ll break down the different roles that will be open to you once you have completed the program. Then we’ll take a deep dive into essential newborn care items like:

The common newborn ailments you *need* to familiarize yourself with (liiiike knowing your milia from your Epstein pearls)
Little-known baby ailments you ought to have your radar
The definitive guide to newborn reflexes
The secret world of baby expressions (i.e. how babies express themselves and how you can use this knowledge to give them the right support)
Everything you need to know about diaper rash (+ how to prevent it)
Specialist care essentials (circumcision, chord care… and more)
How to provide the right care for premature infants
Expert insights into setting up the nursery

MODULE TWO

How often should newborns feed? Is it normal that they haven’t pooped yet? Is there really a difference between the hundred and one baby formulas out there?

In module two, we’ll get into the nitty-gritty details of:

How to prevent painful (yet common) breastfeeding issues
Anything and everything you need to know about feeding time
The importance of introducing *this* type of formula to the household
Warning signs it’s time to call in a medical professional
What clothes parents need to prepare for the baby’s arrival
How you can make breastfeeding easy-breezy for your client

MODULE THREE

The baby’s alive and healthy… what now?

In module three, we’ll take a deep dive into newborn sleep, household problems, and postpartum care. This value-packed module includes:

A comprehensive guide to baby sleep hygiene
The little-known baby sleep solution that helps parents squeeze in an extra few hours of sleep (per night!)
How to recognize the interplay between dependence and interdependence
Warning signs a baby is overtired (and how to respond)
Common issues you will likely encounter in the household (and what to do when they arise)
How to care for mothers during the postpartum period

🔥 PLUS 🔥 get an ENTIRE lesson on launching your own business…

Gaining in-demand baby care skills is one thing… but what good is training if you don’t know what to do with it?

Inside module three, you’ll get an entire lesson on launching your own business -- so you can start transforming your skillset into the baby business YOU want to run.

Inside this value-packed training, you’ll discover:

Interview preparation tactics you *need* in your newborn care specialist toolkit
The on-the-job protocols you need on your radar before you land your first client
What a postpartum care agreement is, WHY you need one, and HOW to create one using my real-life example
What to include in your invoice (based on real-life examples!)

And if that wasn’t enough…. You’ll also get these BONUS RESOURCES

This course comes with an essential reading list. So you can provide the very best care for your clients.

Beyond that, your BONUS Resources include:

Nutrition for Nursing Mothers -- One of the biggest questions new mom’s ask specialists

Breastfeeding Checklist for Newborns -- Look like an absolutely boss when you provide this to your families
Edinburgh Postnatal Depression Scale -- Recognize the signs so you can best support your families at this most delicate time!

...And more!

*PLUS* EXCLUSIVE ACCESS to our tight-knit Slack community of aspiring specialists!

The Newborn Care Specialist Training community is filled with like-minded specialists that want to provide the best services for their clients. It’s designed to be a place where you can get helpful, supportive, constructive feedback and support from a community of individuals who have your back ALL THE WAY!

This is a strictly snark-free community where we believe in community over competition!

JOIN THE COMMUNITY

I can speak from experience - working with you in priceless.

-Pascha

Newborn Care Specialist Training is the ONLY program of its kind that provides you with the skills you need to provide in-demand newborn care AND the business training you need to land clients

Instant access to our supportive Slack community where you will be surrounded by like-minded, motivated infant care professionals. No more taking on this wonderful journey alone!
THREE weeks of in-depth, self-paced training so you can confidently call yourself a newborn care specialist. Equip yourself to calmly react to a vast scope of situations in the family home.
Bonus resources to help you gain a deeper understanding of the skills you’ll gain inside the program. PLUS business essentials like invoice templates and client agreements.
Official certification in recognition of your newfound training. Boost your resume and attract high-profile clients with ease.

BRANDI. Thank you! Baby was down in FOUR MINUTES tonight. I sat straight where he could see me and his fussing never escalated - didn't even get to do a check-in. I appreciate you!

-NCS student

A note to those of you on the fence…

Making the pivot into a new career is always a little daunting -- especially if you are used to receiving a steady salary in a 9 to 5 scenario.

That’s why I include business training so you can start invoicing clients right away. My goal is to make the transition from employee to baby boss as seamless as possible.

Hundreds of freedom-seekers like you have been through my program and achieved what they once thought was impossible -- a way of making money doing something that fills them with joy.

Today, you can seize the opportunity to create a flexible career that gives you this too.

Right now, you have a unique advantage that my previous students didn’t have when they were getting started.

We are about to enter a major baby boom (thank you lockdown…) Meaning there has never been a better time to start a career as a baby care specialist.

So if you’ve been waiting for the right time to take the leap and start reaping the benefits of being your own boss... Why put it off any longer?

Hit the button below to join Newborn Care Specialist Training today!

SIGN ME UP ALREADY!

Thank you so much for all your support during our zoom sessions. I had no idea this course would be so much more than NCS info and I am so glad. Completing my doula certification during quarantine and being unable to start my business left me feeling so derailed and defeated - now I am feeling energized and excited once more! Thanks again.

-Claire

NCS student

Got questions about the program? We’ve got answers.

What skills do I need to have before I join the program?

This program is designed for anyone that’s interested in working in newborn care. No previous training is required. And by the end of the program, you’ll have the basic skills you need to work with clients from all backgrounds.

Is there a money-back guarantee?

This program is packed with training, resources, and bonus materials. Once you’ve gained access to the material, there will be no money-back guarantee.

Is there an option to listen to the course on the go?

The course is available in podcast form so you can access the modules while you’re at home with a coffee… or on the move.

Last chance to enroll in

and get certified as a Newborn Care Specialist in just 3 weeks

Get INSTANT ACCESS to:

3 WEEKS of EDUCATIONAL CONTENT
EXCLUSIVE access to our Slack community
Reading resource list PLUS bonus business materials
4 pre-recorded LIVE sessions with Brandi Jordan
The opportunity to earn your OFFICIAL Newborn Care Specialist Certification

GET ME IN THE TRAINING

Last chance to enroll in

and get certified as a Newborn Care Specialist in just 3 weeks

Get INSTANT ACCESS to:

3 WEEKS of EDUCATIONAL CONTENT
EXCLUSIVE access to our Slack community
Reading resource list PLUS bonus business materials
4 pre-recorded LIVE sessions with Brandi Jordan
The opportunity to earn your OFFICIAL Newborn Care Specialist Certification

GET ME IN THE TRAINING

I am pleased to say that I have finished all the quizzes and final exam! I have attached my CV and resume as well. I thoroughly enjoyed this course and gained so much new knowledge about how to be the best NCS I can be. Thank you!